A while ago I wrote a piece about being an entrepreneur. Today I’d like to include the most important ingredient for (successfully) owning your own business. But first ,,,

The meaning of an entrepreneur:

entrepreneur: One who owns (or is in the process of owning/operating) a business enterprise – selling a product or service (always with an accompanying degree of risk!).

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While the meaning above is certainly true, there is a bigger truth!

An important part of being an entrepreneur is about having an ‘entrepreneurial spirit’! In too many cases this turns out to be the determining factor as to whether or not a business venture makes it or fails.

What is an entrepreneurial spirit? It’s a feeling, a driving ambition, a burning desire to be successful. In a word – The passion of the thing!

Without a doubt passion is the motivation that often makes the telling difference. 

In the course of my marketing career I’ve met a handful of highly successful entrepreneurs.

Without exception the one thing they all shared was this huge desire to make it happen. A ‘never give up’ attitude. An understanding that there will always be “financial risks” involved, but the desire to have a successful enterprise is greater than the fear of taking the risk.

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So the key word in this article today is PASSION!

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If your strongest desire is to become an entrepreneur and you are committed to making that happen – then you are one. If you are determined to be successful in your enterprise (regardless of obstacles) you are an entrepreneur.

And if you’re willing to learn well and apply what you need to know, while you never stop working towards your dream, then YOU are not only an entrepreneur but you have an excellent chance of becoming a successful one!

Just remember, it’s the passion of it all! That’s the stuff successful dreams are made of!

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Good luck on your venture, thanks for stopping by,

~ Penny