The Entrepreneurial Spirit – Key to success!

A while ago I wrote a piece about being an entrepreneur. Today I’d like to include the most important ingredient for (successfully) owning your own business. But first ,,,

step by step

The meaning of an entrepreneur:

entrepreneur: One who owns (or is in the process of owning/operating) a business enterprise – selling a product or service (always with an accompanying degree of risk!).

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While the meaning above is certainly true, there is a bigger truth!

An important part of being an entrepreneur is about having an ‘entrepreneurial spirit’! In too many cases this turns out to be the determining factor as to whether or not a business venture makes it or fails.

step by stepWhat is an entrepreneurial spirit? It’s a feeling, a driving ambition, a burning desire to be successful. In a word – The passion of the thing!

Without a doubt passion is the motivation that often makes the telling difference. 

In the course of my marketing career I’ve met a handful of highly successful entrepreneurs.

Without exception the one thing they all shared was this huge desire to make it happen. A ‘never give up’ attitude. An understanding that there will always be “financial risks” involved, but the desire to have a successful enterprise is greater than the fear of taking the risk.

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So the key word in this article today is PASSION!

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If your strongest desire is to become an entrepreneur and you are committed to making that happen – then youPASSION are one. If you are determined to be successful in your enterprise (regardless of obstacles) you are an entrepreneur.

And if you’re willing to learn well and apply what you need to know, while you never stop working towards your dream, then YOU are not only an entrepreneur but you have an excellent chance of becoming a successful one!

Just remember, it’s the passion of it all! That’s the stuff successful dreams are made of!

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Good luck on your venture, thanks for stopping by,

~ Penny

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The Female Entrepreneur – growing the seed of an idea!

female entrepreneurI’ve had several careers in my life. Life experiences tended to change the direction I was going a few times. As I was also a single mom raising children during these changes, life was – well never dull! One of the businesses I owned was a marketing firm.

Today I’d like to talk to the women out there who dream of, or are getting ready to, or who have started a business that is relatively new. If you’ve been in business for awhile then I’m guessing you’ve weathered many of the business storms that can come your way and have a handle on most things by now.

But for those of you who are new to the game I’d like to, encourage and perhaps give you a few things to think on!

When I began to give marketing workshops for people who were small business owners, I discovered many of them lacked a couple of essential pieces of information about running a business. Perhaps the following words will be something for you to consider as you venture forth into the wide world of business:

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A Business, A Tree – A Comparison

There is a tree standing alone. The tree is mighty. It is clearly one of the biggest and strongest trees in thetree area. Its branches are many and fully extended and developed. The leaves are a vivid green and well secured to the multitude of far reaching branches.

The peak of this magnitude reaches high into the sky.

Each year this tree produces bountiful fruit. Better and more plentiful than the year before. It knows when to produce the fruit; and when it is ripe for harvest it yields the fruit to the harvesters.

The climate and other environmental conditions alert the tree as to the nature of the activities it needs to be involved with all the year round.

The tree has survived because it is equipped with the understanding necessary for its survival.

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blossomsNow picture the tree as a seed, recently planted, bearing no fruit. Picture yourself as a gardener. Because you want the tree to grow strong and healthy you plant the seed in rich soil.

However, before planting the seed you learned about all the conditions in the environment that could affect the seed during its early stages of growth. Next you found the best location suited for your tree.

As the tree grew you monitored your tree closely – fertilizing, weeding, watering – nurturing it carefully.

Year by year it grew but bore no fruit. This was a slow process but necessaryapples to insure the proper growth and structure of the tree itself. The foundation was important. To survive,  it would need to be well rooted.

As the tree continued its growth you pruned and cut back unwanted branches and buds as necessary so that the remaining buds could receive enough essential nourishment that would in turn produce rich fruit.

When harvest time finally came you knew the fruit was ready.

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With each step, beginning from the seed, to planting, nourishment,  protection, and growth, you took the necessary time, energy and required learning to further insure the successful growth of your tree.

All this accomplished before your tree would produce and bear healthy fruit.

Single Red Apple on Grey Stone

The Seed of Your Idea

A business can be compared to this tree. Your product or service can be compared to the fruit. And most important your idea (for your business) can be compared to the seed.

As with the tree you must be familiar with the environment (market research) and all the other factors (business plan) that will influence the success or failure of your business idea. Where necessary you should learn what is needed so that you will be able to accomplish the necessary tasks.

selling apples

The beginning of a business (like a tree) needs to go through all the required steps before the eventual product or service (fruit) can be successfully produced and sold.

REMEMBER:

the seed – an idea

is but the potential

a place to begin

A strong and healthy, fruitful business is the successfully reality of growing and nurturing the seed of your idea -with many steps in between! So with this comparison in mind, go back and reread from the beginning.

I hope you enjoyed this piece on owning a business. I encourage all women who want to become an entrepreneur to go for it! There has never been a better time than now. If any of you have a particular subject they’d like to know more about regarding marketing, let me know. I would be happy to post an article about it.

thank you,

~ Penny

plh