In the digital world of today … how do we not just survive but thrive?

It’s Tuesday, so what do we know today? We know we have things we have to do – And we know we have things we want to do – We know there is some information we want or need to know more about – and far more information that we don’t have a clue about (what-so-ever, except it’s messing us up a lot) because it’s too much to deal with (emotionally speaking). And “way” too much of the information is negative, isn’t it (TMI- Right?) But, there you go, the above sums things up nicely, I believe.

So what do we do next?

First, understand the nature of the online world; behind the scenes what is going on. Here’s the truth – Many (almost all) corporate/government entities are “crowd sourcing” (gathering information) to create digital profiles. In a nutshell finding out all about you. You’ve made it possible. You’re one of the hundreds of millions online exposing yourself through many little data bytes circulating the airwaves.

And the “Big Boys” of the planet want to know all about you either as a consumer (to potentially buy their product) or as a citizen of their country (How you feel about your country, the issues, your concerns the politicians, etc. Research that will help them raise money and/or potentially influence you to get your vote OR making sure you aren’t doing something subversive, detrimental to your country’s well being.)

Like it or not that is what’s going on, right now. Data collecting of a volume inconceivable for most of us to imagine and each entity (depending on the quality of their “industry cloud capability”) is efficiently organizing the data into a variety of profiles for current or future reference. Is it the big brother era? Well sort of. But we’ve made ourselves willing partners in this intrusive aspect of the online experience, whether we know it or not!

Meanwhile you’re busy doing your own gathering of information, gathering as a citizen and a consumer yourself. So how do you handle all of this information and your awareness of everyone else’s information gathering.

Short of something really bad happening (meteor strike, large solar flare, etc.) all this data is going to continue to be gathered (and much of it circulated). Just a fact and there will be lots of “talk” because that’s what talk shows (in all media – News programs, etc.) do – and much of it is negative because “viewership” (that’s you) goes up when they (talk show hosts and their “expert” guests) talk about ‘what’s wrong’.

So the talk shows are going to talk about all sorts of never-ending stuff that will complicate you life and view of things (if you listen too much) even more. But let’s forget that for right now and get back to you and where you are.

Turn your computer off and think about your goals, needs, wants and desires. Consider how you might achieve them. View online connections as “how” they may help you. Be specific here. Everyone is giving “advice”, suggestions and in many cases “selling something”. So your main focus should be why you’re on line.

1. To be Entertained
2. To Find out information on a subject
3. To Buy something
4. To Sell something
5. Socially connect with other people
6. Promote Yourselves (through various social networks)
7. Use any combination of the first six reasons you’re online to assist you in accomplishing your own goals

So where you go next is to make a plan of action to more effectively use your connectivity. Arrange the above reasons and allot a time period (yes – a little discipline is required here).

• If you’re a student researching – stick to getting the info. before you “game play” or check out the latest trending YouTube video.
• If you’re an artist, search for “like minded” creative individuals who will help you nourish your creative goals.
• If you’re selling something, learn about your perspective customers. And how to reach them (online and off).
• if you’re a professional in an industry and are job searching, focus on those companies and their background so you’re well informed about the company and their goals before you submit a resume! And yes they will be using the internet to check “you out” this process can take many months – so be prepared for this one.
• If you’re buying something (take the extra time to check out the source before your purchase – be a smart consumer.)
• If you want to be entertained – go for it, there’s all sorts of fascinating things waiting to be viewed/listened to – out there.
• and if you just want to “hang”, be social with others, start a blog, join Facebook, learn how to Tweet or find a social media platform that fills this need.

But don’t forget your offline world. Organize your time so your online time has a sense to it with very specific timelines.

The most important thing to do with your online world of connectivity is to stay in command of both the offline and online you. You need to stay in control of the amount of “data” your mind allows entry to. Integrate this brave new world of communication so it works for you on your adventures through life … not against you!

Have a great day,

~ Penny